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candidature

Full-time Performance Marketing Specialist

da Betting Connections (Ovunque)

To expand our digital growth & marketing team, we are looking for an experienced and data driven Performance Marketing Specialist. As a Performance Marketing Specialist, you'll work in the Marketing team to support key growth initiatives. You'll be responsible for driving revenue for the business through paid and organic digital campaigns.

Responsibilities

The Performance Marketing Specialist is responsible for planning, developing, implementing and managing all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. You will also ensure that content is search-engine friendly and optimized to increase our company’s profitability.

Execute all Pay Per Click campaigns, including Google AdWords, Facebook, Remarketing, Instagram, etc.

Manage overall strategies of the campaigns including bidding, audiences, keywords, lead acquisition strategy…

Perform SEO research (Analyze keywords, web traffic, and market trends) and identifying effective content and keywords

Setting up and optimizing Google Analytics goals and tracking/conversion pixels

Implement best SEO practices and techniques

Measuring and reporting on the performance of all campaigns

Identify key traffic acquisition KPIs and metrics

Identify trends and insights, optimize spend and performance based on this and campaign results to drive growth and achieve goals

Performing A/B testing & ROI optimization

Monitor and look for ways to improve performance and introduce new effective ideas

Establish and update budgets caps. Ensure accounts are pacing properly based on pre-determined spend

Ensure deliverables are met on time and on budget

Understand and analyze user behavior, and create messaging that best matches user intent

Monitor industry changes and translate those into actionable recommendations



Requirements



Proven SEM experience and success managing PPC campaigns within an international scope

Knowledge of standard and current SEO practices

Strong interest and passionate about digital marketing and the internet space

Strong analytical skills and data-driven thinking with solid knowledge of analytics and reporting tools (e.g Google Analytics, etc.) ability to derive actionable conclusions from large data sets

Strategic thinker willing to roll up sleeves and execute strategies

Excellent communication and presentation skills in English

Hunger to learn and grow as a professional every day

A self-starting attitude - ability to work independently and take initiatives.


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Pubblicato il 19-05-2021
Visualizzato: 867 volte